Email Signature Redesign

Joseph Ray Diosana | The Property Joes Group
Prepared March 2026 by The Conservator • Manager@ThePropertyJoesGroup.com
12 Issues Found 3 Links to Verify 3 Options Designed
Current Audit
Signature Options
Recommendations
Implementation

Current Signature Mockup

Below is a rendering of Joe's current email signature. Red markers identify the 12 issues that need to be addressed.

Current Signature -- as seen by recipients
🏠 Get early access - see homes about to list
concierge.celebrityagent.com/the-property-joes 11
📽 Start Your First Video - Enroll (BombBomb referral link) 4
💼 UPDATE OUR NEW BUSINESS ADDRESS: 1220 Augusta Dr #300, Houston, TX 77057 3
📱 Let's Connect on Facebook | LinkedIn | Instagram | Tiktok | Business Card! 7
My new email is Joseph@ThePropertyJoesGROUP.com. Please remove all other emails from your address book! 5
Missing entirely: Name, title, phone number, brokerage, credentials, headshot, logo, brand identity. The most basic elements of a professional email signature are absent.

Issue Severity Summary

5
Critical
4
Important
3
Minor / Verify

12 Issues Identified

Critical Issues

1 No name, title, or brokerage
The most fundamental elements of a professional email signature are completely missing. Recipients cannot identify who they are communicating with at a glance. First impressions matter -- especially in real estate.
2 No phone number
(281) 650-4658 should be the most prominent contact element. In real estate, phone accessibility is critical. Clients and agents need to call immediately -- making them search for a number loses deals.
3 "UPDATE OUR NEW BUSINESS ADDRESS" -- red text, yellow highlight
This was clearly a temporary notice that became permanent. The red-on-yellow styling looks unprofessional and alarming. The address should simply be listed normally -- no all-caps, no color highlighting.
5 "My new email is..." -- stale migration notice
This notice has been in the signature for years. It served its purpose long ago. Now it just takes up space and signals that the signature has not been updated recently.
9 No credentials shown
"Licensed Associate Broker" is a significant credential that differentiates Joe from standard agents. B.S. Computer Science from Northwestern University is also notable in the tech-forward real estate space. Neither appears.

Important Issues

4 BombBomb referral link
This referral link is dated and not aligned with current marketing strategy. It promotes a third-party service rather than TPJG's own brand. Signature real estate should be used for your own assets.
6 No brand identity
No logo reference, no consistent color scheme, no visual identity. The signature should reflect the same professional branding as the Luxury Presence website -- navy, cream, clean typography.
8 No headshot or visual identity
Real estate is a relationship business. A professional headshot builds recognition and trust. Most top-producing agents include a photo in their signature.
10 No Keller Williams Memorial branding
Brokerage affiliation is typically required in agent communications. "Keller Williams Memorial" should appear, and depending on KW compliance requirements, the KW logo may need to be included.

Minor / Needs Verification

7 TikTok link uses absurdly long tracking URL
The TikTok profile link contains excessive tracking parameters. It should be shortened to a clean profile URL. Also consider whether TikTok is still an active platform -- YouTube may be more relevant.
11 CelebrityAgent concierge link -- needs verification
The concierge.celebrityagent.com/the-property-joes link may be outdated. Verify this landing page is still active and accurately represents current offerings before including it in the new signature.
12 Linq business card link -- needs verification
The digital business card link may be outdated or no longer maintained. Verify the link works and the information on it is current before including it in the redesigned signature.

Options at a Glance

Element Current A: Clean B: Brand C: Full
Name + Title--YesYesYes
Phone Number--YesYesYes
Brokerage--YesYesYes
Credentials----YesYes
AddressUglyCleanCleanClean
Social Links5 links4 clean4 clean4 clean
Website--YesYesYes
Tagline----YesYes
CTA ButtonMisc links----Yes
Team Hashtag----YesYes
QR / Biz CardLinq link----Yes
Brand ColorsRed/YellowNavyNavy+CreamNavy+Cream
Stale Notices2 noticesNoneNoneNone

Option A -- Clean Professional

Most Conservative

Minimal, clean, gets the basics right. No tagline, no CTA, no extras. Just the essentials done well. Best for agents who want to appear buttoned-up and let the work speak for itself.

Option A Preview -- as seen by recipients
Joseph Ray Diosana
Licensed Associate Broker
Keller Williams Memorial
1220 Augusta Dr Ste 300, Houston, TX 77057
Best for: Maximum compatibility across email clients. No images to load, no CTA to manage. Works perfectly in plain-text fallback. Easy to maintain.

Option B -- Brand-Forward

Recommended

Adds the TPJG tagline, credential emphasis, and team hashtag. Warm professional tone that aligns with the Luxury Presence website aesthetic. This is the recommended option -- it balances professionalism with brand identity.

Option B Preview -- as seen by recipients
Joseph Ray Diosana
Licensed Associate Broker  |  Keller Williams Memorial
1220 Augusta Dr Ste 300, Houston, TX 77057
Providing Buyers the Best Value, Gaining Sellers their Maximum Price
#ThePropertyJoesGroup
Why recommended: Includes the tagline (brand reinforcement in every email), credential line (authority signal), team hashtag (community building), and clean social links. No images that could break -- pure text/CSS. Aligns with Luxury Presence website feel without being heavy.

Option C -- Full Impact

Maximum Presence

Everything from Option B plus a call-to-action button, team branding, and a QR code placeholder for the digital business card. The most complete option for maximum brand impact.

Option C Preview -- as seen by recipients
Joseph Ray Diosana
Licensed Associate Broker  |  Keller Williams Memorial
B.S. Computer Science, Northwestern University
1220 Augusta Dr Ste 300, Houston, TX 77057
Providing Buyers the Best Value, Gaining Sellers their Maximum Price
#ThePropertyJoesGroup
QR Code
Considerations: The CTA button and QR code may not render identically across all email clients (especially Outlook desktop). Test before deploying. The QR code placeholder would need to be replaced with an actual QR code image linking to the digital business card or website.

Before and After -- Current vs. Option B (Recommended)

Before (Current)
🏠 Get early access - see homes...
📽 Start Your First Video - Enroll
UPDATE ADDRESS: 1220 Augusta...
📱 Facebook | LinkedIn | Instagram | Tiktok | Business Card!
My new email is Joseph@...
After (Option B)
Joseph Ray Diosana
Licensed Associate Broker | KW Memorial
(281) 650-4658 · Joseph@TPJG.com
1220 Augusta Dr Ste 300, Houston, TX 77057
Providing Buyers the Best Value...
FB · LI · IG · YT

The "before" prioritizes third-party links and stale notices. The "after" prioritizes identity, contact, and brand.

Priority Actions

These items should be addressed in order of impact.

Priority Action Status Impact
1 Add name, title (Licensed Associate Broker), and Keller Williams Memorial Do Now Establishes professional identity in every email
2 Add phone number: (281) 650-4658 Do Now Enables immediate client contact -- the #1 purpose of a signature
3 Remove "UPDATE OUR NEW BUSINESS ADDRESS" styling; list address normally Do Now Eliminates the most visually jarring element
4 Remove "My new email is..." stale notice Do Now Removes dated content that signals neglect
5 Remove BombBomb referral link Do Now Stops promoting third-party service in your signature
6 Add website: thepropertyjoesgroup.com High Drives traffic to the Luxury Presence site you pay $1,500/mo for
7 Apply TPJG brand colors (navy #0E273C + cream #C7C1BA) High Visual consistency with website and marketing materials
8 Clean up social links: remove TikTok, add YouTube, shorten URLs High Curated social presence aligned with active platforms
9 Add TPJG tagline Nice to Have Brand reinforcement in every email (subtle, effective)
10 Consider adding headshot (if available) Nice to Have Builds personal recognition and trust

Links to Verify Before Finalizing

These external links need to be checked to confirm they are still active and accurate.

Link Current URL Action Needed Status
CelebrityAgent Concierge concierge.celebrityagent.com/the-property-joes Visit page. Is it still active? Does the content represent TPJG accurately? If yes, consider including in Option C as the CTA link instead of the website. Verify
Linq Digital Business Card linked via "Business Card!" text Check if the Linq profile is current. If yes, the QR code in Option C could link here. If no, remove entirely. Verify
TikTok Profile Long tracking URL Is TikTok still an active platform for TPJG? If yes, shorten the URL. If no, remove and replace with YouTube which has the @ThePropertyJoesGroup channel. Verify

Keller Williams Compliance

Important: Keller Williams typically has specific compliance requirements for agent email signatures and marketing materials. Before finalizing the new signature, verify the following with your Market Center administrator or KW compliance team.

Common KW Requirements

  • Brokerage name must appear -- "Keller Williams Memorial" should be visible. All three options include this.
  • KW logo usage -- Some market centers require the KW logo in signatures. Check whether this is required or optional at KW Memorial.
  • Equal Housing Opportunity -- Some offices require the Equal Housing logo or text. Verify if this applies.
  • Disclaimer text -- Some brokerages require a brief disclaimer. If needed, it can be added as a small line at the bottom in light gray.
  • "Each office is independently owned and operated" -- This language may be required. Verify and add if necessary.
Tip: Ask your Market Center admin for the official KW email signature guidelines document. Many market centers provide a template or at minimum a list of required elements.

Team Rollout

After Joe's signature is finalized, the same design should be replicated for all team members. This creates a unified, professional brand impression across all TPJG communications.

Team Member Email Title Variation
Keri Lynn JosephsonKeri@ThePropertyJoesGroup.comLicensed Real Estate Agent (or appropriate title)
DLO (Dee)Dee@ThePropertyJoesGroup.comLicensed Real Estate Agent
Gabriel (GAV)Gabriel@ThePropertyJoesGroup.comLicensed Real Estate Agent
Sergio (SMT)Sergio@ThePropertyJoesGroup.comLicensed Real Estate Agent
Edward (EDE)Edward@ThePropertyJoesGroup.comLicensed Real Estate Agent
Bobby (BJdL)Bobby@ThePropertyJoesGroup.comLicensed Real Estate Agent
Pro tip: With Google Workspace, you can use the Admin console to set organization-wide signature templates. This ensures consistency and makes updates easy when information changes (new office, new team member, etc.).

Our Recommendation

Go with Option B: Brand-Forward

Option B hits the sweet spot between professionalism and brand identity. It:

  • Solves all 12 issues identified in the current signature
  • Reinforces the TPJG brand with tagline and team hashtag in every email
  • Stays compatible with all email clients (no images, no buttons to break)
  • Scales to the team -- easy to replicate for all 6 team members
  • Matches the Luxury Presence website aesthetic (navy + cream, clean typography)

If you want the CTA button and QR code, upgrade to Option C -- but test in Outlook first.

Implementation Steps

Follow these steps to update the email signature in Gmail. Repeat for each @ThePropertyJoesGroup.com account.

1

Choose Your Option

Review Options A, B, and C on the Signature Options tab. We recommend Option B. Decide which you want before proceeding.

2

Verify External Links

Before building the signature, visit and verify these links:

  • CelebrityAgent concierge page -- still active?
  • Linq digital business card -- still current?
  • TikTok profile -- still in use? If not, replace with YouTube.
3

Check KW Compliance

Confirm with Keller Williams Memorial whether any of these are required: KW logo, Equal Housing logo, disclaimer text, "Each office is independently owned and operated."

4

Open Gmail Signature Settings

In Gmail: Settings (gear icon) → See all settings → General tab → scroll to Signature section.

5

Replace the Current Signature

Delete all existing signature content. Then either:

  • Option A (easy): Type the signature directly into Gmail's rich text editor, applying bold/italic/color formatting manually.
  • Option B (better): Have Tether generate the HTML signature code. Open a browser developer console, use document.querySelector('.editable').innerHTML = '...' to paste HTML directly into the signature editor.
  • Option C (best): Use a signature generator tool like HubSpot's free generator or WiseStamp for pixel-perfect results.
6

Set Signature Defaults

Under Signature defaults, set the new signature for both:

  • For new emails use: [your new signature]
  • On reply/forward use: [your new signature]
7

Send a Test Email

Send a test email to yourself (or another TPJG account). Check it on both desktop and mobile. Verify all links work, phone number is clickable, and formatting looks correct.

8

Roll Out to Team

Once Joe's signature is confirmed, repeat for all team members. Change the name, title, and individual email address while keeping the same design template.

Google Workspace admin option: Go to admin.google.com → Apps → Google Workspace → Gmail → End User Access → Email signature to set an organization-wide template with merge fields for name and title.

Raw HTML Signature Code (Option B)

Copy this HTML and paste it into your Gmail signature editor using the developer console method. Alternatively, ask Tether to help with the implementation.

<table cellpadding="0" cellspacing="0" border="0" style="font-family:Arial,Helvetica,sans-serif;font-size:14px;line-height:1.5;color:#333">
  <tr><td style="padding-bottom:2px">
    <span style="font-size:17px;font-weight:700;color:#0E273C">Joseph Ray Diosana</span>
  </td></tr>
  <tr><td style="padding-bottom:8px">
    <span style="font-size:13px;color:#475569;font-weight:600">Licensed Associate Broker &nbsp;|&nbsp; Keller Williams Memorial</span>
  </td></tr>
  <tr><td style="padding-bottom:8px">
    <div style="height:2px;background:linear-gradient(90deg,#0E273C,#C7C1BA);max-width:320px"></div>
  </td></tr>
  <tr><td style="font-size:13px;padding-bottom:2px">
    <a href="tel:2816504658" style="color:#0E273C;text-decoration:none;font-weight:700">(281) 650-4658</a>
    &nbsp;&middot;&nbsp;
    <a href="mailto:Joseph@ThePropertyJoesGroup.com" style="color:#0E273C;text-decoration:none">Joseph@ThePropertyJoesGroup.com</a>
  </td></tr>
  <tr><td style="font-size:13px;padding-bottom:6px">
    <a href="https://thepropertyjoesgroup.com" style="color:#0E273C;text-decoration:none;font-weight:600">thepropertyjoesgroup.com</a>
  </td></tr>
  <tr><td style="font-size:12px;color:#94a3b8;padding-bottom:8px">
    1220 Augusta Dr Ste 300, Houston, TX 77057
  </td></tr>
  <tr><td style="font-size:12px;color:#64748b;font-style:italic;border-left:3px solid #C7C1BA;padding-left:10px;padding-bottom:8px">
    Providing Buyers the Best Value, Gaining Sellers their Maximum Price
  </td></tr>
  <tr><td style="font-size:12px;padding-bottom:4px">
    <a href="https://facebook.com/josephraydiosana" style="color:#0E273C;text-decoration:none;font-weight:600">Facebook</a> &nbsp;
    <a href="https://linkedin.com/in/josephraydiosana/" style="color:#0E273C;text-decoration:none;font-weight:600">LinkedIn</a> &nbsp;
    <a href="https://instagram.com/thepropertyjoes" style="color:#0E273C;text-decoration:none;font-weight:600">Instagram</a> &nbsp;
    <a href="https://youtube.com/@ThePropertyJoesGroup" style="color:#0E273C;text-decoration:none;font-weight:600">YouTube</a>
  </td></tr>
  <tr><td style="font-size:11px;color:#C7C1BA;font-weight:700;letter-spacing:0.5px">
    #ThePropertyJoesGroup
  </td></tr>
</table>
Gmail paste method: Open Gmail → Settings → Signature → Right-click in the signature box → "Inspect" → Find the contenteditable div in Elements panel → Right-click it → "Edit as HTML" → Paste the code above → Click outside to apply → Save settings.

Ongoing Maintenance

  • Review quarterly -- Check that all links still work, information is current, and no "temporary" notices have crept in.
  • When team members change -- Update the team roster and deactivate old signatures.
  • When office moves -- Update the address in all signatures simultaneously via Google Workspace admin.
  • When certifications change -- Update credentials (e.g., if Joe earns additional designations like CRS, GRI, ABR).
Glossary