TPJG 7C Pathway — Master SOP Synthesis

Contact → Cultivate → Contract → Close → Curate → Corporate → Culture

Source of Truth: Pathways Workroom | Multi-pass verified | April 9, 2026

7
Pillars
21
SOPs Documented
1,436
Knowledge Entries Indexed
358
Contact Sources
75
Cultivate Sources
236
Contract Sources

[CONTACT] — Relationship Entry Point

358 sources indexed

Pathway: UPSERT relationship → Categorize → Campaign → REPEAT

1. UPSERT Relationship

1Detect new contact (BNI, event, referrAL, phone, email, walk-in)
2Search ReferralMaker + Google Contacts — exists?
3EXISTS: Update details (phone, email, address, spouse)
4NOT EXISTS: Create in RM via Playwright (/AddContact.aspx)
5Add spouse if applicable (/AddContact.aspx?IsSpouse=1&CID={id})
Tools: RM API Playwright Google Contacts

2. Categorize (Sort + Group)

1Assign sort grade: A+ (3+ referrals/24mo), A (prospect/past client), B (said yes to referring), C (just met)
2Assign to group(s): 76 groups available in RM
3If ReferrAL: log activity on referrER (type=1 Referral)
4If BNI: log in BNI Connect (received + called/left message)

3. Campaign (Mayor Campaign)

1Add to cultivate calling list (contact within 24 hrs for A/A+)
2Assign to drip campaign based on grade + group
3CNPE cadence: Calls/Notes/Pop-Bys/Events per grade level
Cadence: A+ = weekly, A = bi-weekly, B = monthly, C = quarterly
SA has: Contact intake SOP, UPSERT pathway, RM API, inbound referrAL pathway, BNI workflow, cultivate daily list automation
Gap: No automated new-contact detection from email/text (BlueBubbles down). No automated BNI Connect logging.

[CULTIVATE] — Nurture to Transaction-Ready

75 sources indexed

Pathway: CNPE → Intake → Consultation → Agreement → Readiness → Engagement

1. CNPE (Ongoing Cultivation)

1Calls: daily cultivate list (automated — 25 contacts/day, 5 per group)
2Notes: handwritten notes, postcards (Buffini system)
3Pop-Bys: in-person visits with small gifts (quarterly)
4Events: client events, appreciation events (see Curate)

2. Intake (Analysis)

1Client expresses interest (buying/selling/investing)
2Pull property details: HAR Realist workflow + CAD workflow
3Run comps analysis → target price → strategy
4Record conversation (Fireflies/Google Meet/HeyPocket)
5Process transcript → RAS → client file update
Tools: HAR.com Fireflies Google Meet HeyPocket

3. Consultation

1Present buyer/seller presentation
2Review market data, pricing strategy, timeline
3Discuss representation agreement terms

4. Agreement

1Execute representation agreement
2Upload to Jointly (deal creation)
3UPSERT transaction team + transaction partners

5. Readiness (DIVERGES by client type)

Buyer/TenantSeller/Landlord
Funding: Pre-approval or proof of fundsMake Ready: Repairs, remodel, deep clean, staging
Lender connection + pre-qual letterPhotography + videography
Budget confirmationListing preparation (MLS entry, marketing collateral)

6. Engagement (Pre-Transaction — DIVERGES)

Buyer/TenantSeller/Landlord
Showing TourMake OfferMarketing + PromotionProcess Offer
Schedule via ShowingSmartListing live on HAR/MLS
Property feedback after each showingSocial media, Homes.com, Luxury Presence
Offer preparation (Jointly TXR forms)Offer review: compare addenda, capture unusual terms
Research stack: text + email + HAR + client folder
Seller Process Offer Steps: Open previous estimate → Compare offer+addenda → Capture unusual terms → Research stack → Counter/Accept/Reject via Jointly (TXR 1926 for counter)
SA has: Cultivate daily automation, intake/consultation SOPs, buyer/seller divergence documented, Jointly workflow (learned today)
Gap: No automated showing feedback capture. No buyer presentation template wired to system. Listing marketing launch checklist exists but not automated.

[CONTRACT] — Transaction Execution

236 sources indexed

Pathway: Delivery → UPSERT Teams → Inspections → Amendments → Approvals

1. Delivery (Executed + Receipted)

1Executed contract delivered to all parties
2Receipted by title company
3Timeline starts: option period, financing contingency, closing date
Tools: Jointly Open Title Google Drive

2. UPSERT Transaction Team + Partners

1Transaction Team: Co-agent, Lender, Title company
2Transaction Partners: Inspector, Surveyor, Photographer, Painter, etc.
3Add all parties to Jointly deal
4Create client file if not exists

3. Inspections + Amendments

1Schedule inspection within option period
2Review inspection report
3Negotiate repairs/concessions via amendment
4Track all amendments in Jointly

4. Approvals

1Credit Approval: Lender underwriting, clear-to-close
2Property Approval: Appraisal, survey, title commitment
3HOA document review (if applicable)

5. Buyer Acceptance

1Repair walkthrough — verify all repairs completed
2Final walkthrough — verify property condition
SA has: Contract platforms (Jointly, HAR, ShowingSmart), pre-listing checklist (v7), inspection negotiation data from Fireflies
Gap: No automated timeline tracking (option period countdown, financing deadline alerts). No automated lender/title status polling.

[CLOSE] — Post-Transaction Completion

212 sources indexed

Pathway: Closing → Owner Transfer → Bookkeeping

1. Closing (Consummation)

1Sign closing documents (closing disclosure, tax verification, etc.)
2Wire transfer / funding
3Record deed at county
4Key handoff + celebration
From today's Buffini LIVE: Submit HCAD ownership change immediately. Homestead exemption is FREE (don't let clients pay third parties). Updated driver's license required.

2. Owner Transfer

1Submit ownership form to Harris County Appraisal District
2File homestead exemption (free, needs updated ID)
3HOA transfer to buyer
4Utility transfer guidance

3. Bookkeeping (Commission Pathway)

1Complete transaction column in TPJG Transaction Board
2Highlight light red (closed) + backlink with RM Transaction Link
3QBO Invoice: match with CDA (Commission Disbursement Authorization)
4Receivables: QBO > Bank Transactions > Income Account x6886 > Match
5Enter into Profit First (Line 9)
6Update Spending Plan: Add row, highlight by agent
7Bank: email transfer amounts (Expenses, Profit, Comp, Taxes, OpEx)
8Validate PF tab: compare Spending Plan with Transaction Board
9Update RM transaction: notes + status = Closed
10Update Buckets tab: pull data from all accounts
Tools: QBO Spending Plan Transaction Board RM BofA
SA has: Commission pathway documented from Workroom, Profit First structure mapped, Spending Plan data pulled, Buffini LIVE closing education ingested
Gap: QBO not connected (API needed). Commission pathway is manual — should be automated from CDA to PF allocation. No automated HCAD/homestead reminder for clients.

[CURATE] — Deepen Relationship

154 sources indexed

Pathway: Events → Community → Referral Loop

1. Client Events

1Closing celebration (orchid + fruit + balloons — today's Bennett example: $46.03)
2Anniversary acknowledgment (1-year, 5-year)
3Holiday touchpoints (Thanksgiving pie, holiday cards)
4Client appreciation events (quarterly/annual)

2. Community Building

1Past client group in RM (cultivate cadence continues)
2Referral request conversations (Buffini methodology)
3Testimonial/review solicitation (Google Business, Zillow)

3. Referral Loop (back to Contact)

1Past client refers new contact → triggers [CONTACT] pathway
2Log referrAL activity on referrER in RM
3Upgrade referrER sort grade if warranted
SA has: Client event cadence SOP, closing celebration logged today, cultivate daily automation, referral pathway documented
Gap: No automated anniversary/birthday reminders from RM. No client satisfaction survey automation. No referral tracking dashboard (referral → closing conversion rate).

[CORPORATE] — Business Operations

Business + Tech

Pathway: Branding → Ecosystem → Organization

1. Branding

1Social media: Facebook, Instagram, LinkedIn, YouTube
2AEO (AI Engine Optimization): schema markup, FAQ, pillar content
3Transaction marketing: curated message per platform
4Luxury Presence website management

2. Ecosystem / Tech Stack

1CRM: ReferralMaker (3,165 contacts, 76 groups)
2MLS: HAR.com
3Transactions: Jointly
4Showings: ShowingSmart
5Marketing: Homes.com ($551/mo), Luxury Presence ($1,500/mo)
6Meetings: Fireflies, Google Meet, HeyPocket
7Total: ~$7,055/mo software spend

3. Organization (SA — new)

16 departments: Quality Gate, Rapid Router, Operations, Finance, Growth, Intelligence
2OLE: self-learning engine (99 lessons, evolving)
3CEO Command Center: ecosystem health dashboard
SA has: Full tech stack documented, AEO strategy designed (Steps 1-9), org structure active, branding pathway documented
Gap: Marketing ROI not tracked per platform. AEO Steps 2-9 awaiting approval. No automated listing marketing launch sequence.

[CULTURE] — Team Development

133 sources indexed

Pathway: Onboarding → Training → Mentoring → Coaching → Accountability

1. Onboarding

1New agent orientation (DLO, SMT, GAV, EDE model)
2System access: RM, HAR, Jointly, ShowingSmart, Google Workspace
3SOP training: 7C framework walkthrough

2. Training

1Buffini Coaching (monthly LIVE sessions, weekly blitz)
2KW training (BOLD, Ignite, Maps)
3Fynanc Academy (IRIS Year 1, PLEX Year 2)
4Decentralized Masters (DeFi/crypto)

3. Accountability

1Weekly team meeting (funnel review)
2Blitz sessions (agents only: DLO, SMT, GAV, EDE)
3Mindset-Methodologies-Motivation framework
4Community: Buffini, KWRI Luxury, BNI, Special Interest groups
SA has: Buffini integration (reminders, LIVE session RAS), Fynanc ingestion (16 RAS files), coaching transcripts (7 sessions), team structure documented
Gap: No team KPI dashboard. No automated blitz scheduling. No onboarding checklist wired to system. Agent recruiting pipeline not built.

Gaps Across All Pillars

PillarGapImpact
[CONTACT]No automated contact detection from email/textNew contacts slip through
[CONTACT]No automated BNI Connect loggingManual double-entry
[CULTIVATE]No automated showing feedback captureBuyer experience data lost
[CULTIVATE]Listing marketing launch not automatedManual 15-step process each listing
[CONTRACT]No timeline tracking (option period, financing)Deadline risks
[CONTRACT]No lender/title status pollingManual follow-up burden
[CLOSE]QBO not connectedCommission pathway is all manual
[CLOSE]No automated HCAD/homestead reminderClients miss tax benefits
[CURATE]No anniversary/birthday automation from RMMissed touchpoints
[CURATE]No referral tracking dashboardCan't measure referral ROI
[CORPORATE]Marketing ROI not tracked$7K/mo spend without attribution
[CORPORATE]AEO Steps 2-9 pendingAI visibility delayed
[CULTURE]No team KPI dashboardNo agent accountability data
[CULTURE]No onboarding checklist automationNew agents setup manually

Sources Verified (Multi-Pass)

SourceContentStatus
Pathways Workroom (Google Doc)7C framework, buyer/seller SOPs, commission pathwayIngested + mapped
BrokerOS SOPs (978 lines)21 SOPs across 7 phasesIngested + mapped to 7C
SOP Extraction Index (1,436 entries)All Drive docs categorized by pillarIndexed
Fireflies SOPs (1,730 lines)47 transcripts with SOP-relevant contentExtracted
ClickUp (3,552 tasks)72% ingested (2,557 tasks)Partial — 28% remaining
Contact Intake SOPRM CRM workflow, rank system, referral chainComplete
Cultivation Phase SOPPost-contact process, notetaker stackComplete
Inbound Referral PathwayDetection → UPSERT → categorize → log → cultivateComplete
Buffini LIVE (today)Closing education: HCAD, homestead, amortizationRAS'd
Jean Hanham coaching (7 sessions)Financial guidance, DSCR, portfolio managementRAS'd
Jointly workflow (today)Counter offer: Tasks tab → add terms → verify → send → textSaved