Contact → Cultivate → Contract → Close → Curate → Corporate → Culture
Source of Truth: Pathways Workroom | Multi-pass verified | April 9, 2026
Pathway: UPSERT relationship → Categorize → Campaign → REPEAT
Pathway: CNPE → Intake → Consultation → Agreement → Readiness → Engagement
| Buyer/Tenant | Seller/Landlord |
|---|---|
| Funding: Pre-approval or proof of funds | Make Ready: Repairs, remodel, deep clean, staging |
| Lender connection + pre-qual letter | Photography + videography |
| Budget confirmation | Listing preparation (MLS entry, marketing collateral) |
| Buyer/Tenant | Seller/Landlord |
|---|---|
| Showing Tour → Make Offer | Marketing + Promotion → Process Offer |
| Schedule via ShowingSmart | Listing live on HAR/MLS |
| Property feedback after each showing | Social media, Homes.com, Luxury Presence |
| Offer preparation (Jointly TXR forms) | Offer review: compare addenda, capture unusual terms |
| Research stack: text + email + HAR + client folder |
Pathway: Delivery → UPSERT Teams → Inspections → Amendments → Approvals
Pathway: Closing → Owner Transfer → Bookkeeping
Pathway: Events → Community → Referral Loop
Pathway: Branding → Ecosystem → Organization
Pathway: Onboarding → Training → Mentoring → Coaching → Accountability
| Pillar | Gap | Impact |
|---|---|---|
| [CONTACT] | No automated contact detection from email/text | New contacts slip through |
| [CONTACT] | No automated BNI Connect logging | Manual double-entry |
| [CULTIVATE] | No automated showing feedback capture | Buyer experience data lost |
| [CULTIVATE] | Listing marketing launch not automated | Manual 15-step process each listing |
| [CONTRACT] | No timeline tracking (option period, financing) | Deadline risks |
| [CONTRACT] | No lender/title status polling | Manual follow-up burden |
| [CLOSE] | QBO not connected | Commission pathway is all manual |
| [CLOSE] | No automated HCAD/homestead reminder | Clients miss tax benefits |
| [CURATE] | No anniversary/birthday automation from RM | Missed touchpoints |
| [CURATE] | No referral tracking dashboard | Can't measure referral ROI |
| [CORPORATE] | Marketing ROI not tracked | $7K/mo spend without attribution |
| [CORPORATE] | AEO Steps 2-9 pending | AI visibility delayed |
| [CULTURE] | No team KPI dashboard | No agent accountability data |
| [CULTURE] | No onboarding checklist automation | New agents setup manually |
| Source | Content | Status |
|---|---|---|
| Pathways Workroom (Google Doc) | 7C framework, buyer/seller SOPs, commission pathway | Ingested + mapped |
| BrokerOS SOPs (978 lines) | 21 SOPs across 7 phases | Ingested + mapped to 7C |
| SOP Extraction Index (1,436 entries) | All Drive docs categorized by pillar | Indexed |
| Fireflies SOPs (1,730 lines) | 47 transcripts with SOP-relevant content | Extracted |
| ClickUp (3,552 tasks) | 72% ingested (2,557 tasks) | Partial — 28% remaining |
| Contact Intake SOP | RM CRM workflow, rank system, referral chain | Complete |
| Cultivation Phase SOP | Post-contact process, notetaker stack | Complete |
| Inbound Referral Pathway | Detection → UPSERT → categorize → log → cultivate | Complete |
| Buffini LIVE (today) | Closing education: HCAD, homestead, amortization | RAS'd |
| Jean Hanham coaching (7 sessions) | Financial guidance, DSCR, portfolio management | RAS'd |
| Jointly workflow (today) | Counter offer: Tasks tab → add terms → verify → send → text | Saved |