Foundation
The Property Joes Group — Organization
Keller Williams Memorial • 1220 Augusta Dr #300, Houston, TX 77057
Leadership (Management/Lead Agents)
Joseph Ray Diosana (JRD)
Licensed Associate Broker
(281) 650-4658 • Joseph@TPJG
B.S. Computer Science, Northwestern University
Keri Josephson (KLJ)
Licensed Agent
(832) 368-1754 • Keri@TPJG
Member Agents (Team)
Dee Lynn Overstreet (DLO)
Licensed Agent • Dee@TPJG
Gabriel Varon (GAV)
Licensed Agent • Gabriel@TPJG
Sergio Martinez-Torres (SMT)
Licensed Agent • Sergio@TPJG
Edward Daniel Estrada (EDE)
Licensed Agent • Edward@TPJG
Support
Bobby Jo DeLeon (BJdL)
Licensed Agent • Coordinator & Executive Assistant • Bobby@TPJG
Support role. Not a team member. Excluded from agent-only communications (Blitz, training).
Heather Lopez
Licensed Agent • Works independently • (214) 701-3744
Support role. Not a team member.
Cadence (M@TPJG)
AI Coordinator • Manager@TPJG
Operations, communications, research, creative. Sends as “The Curator.”
Communication Rules
- ● All team emails = ONE email — TO: all recipients, CC: leadership (JRD + KLJ). Never send individually.
- ● Blitz/Training — TO: member agents (DLO, SMT, GAV, EDE). CC: JRD, KLJ. Bobby Jo excluded.
- ● General team comms — TO: all agents + BJdL. CC: JRD, KLJ.
- ● Discreet Protocol — Name only on client-facing docs. Never display email, cell, or phone.
Lead Distribution Tiers
- ● Management (Tier M) — JRD + KLJ. Receives Luxury Presence leads and all escalated leads.
- ● Tier 1 — Member agents (DLO, SMT, GAV, EDE). First to receive distributable leads. No referral fee.
- ● Tier 2 — AOHLA (Approved OH Leads Agent). Receives unclaimed Tier 1 leads. 25% referral fee on leads > $10K value. [Member list: TBD — needs management approval of AOHLA roster]
Our Mission
Helping Achieve Homeownership, One Family at a Time
We go beyond expectations before, during, and after the transaction to deliver an extraordinary experience. We are not like every other agent or team.
Three pillars: Helping achieve homeownership one family at a time. Encouraging entrepreneurship one business owner at a time. Inspiring a career worth having one real estate agent at a time.
Color Palette
Navy, Tan & Trust Blue
Our palette communicates trust, warmth, and professionalism. Navy anchors the brand. Tan keeps it approachable. Blue accents guide action.
TPJG Navy
#0E273C
Primary brand color. Headers, buttons, dark backgrounds.
Deep Navy
#12284C
Alternative navy. Form fields, dark UI elements.
Trust Blue
#0075C9
Accent color. Links, CTAs, highlights, interactive elements.
Warm Tan
#EDEAE7
Page backgrounds. Warm, inviting foundation.
Sand
#E3DFDB
Borders, dividers, secondary backgrounds.
White
#FFFFFF
Cards, content areas, form backgrounds.
Warm Gray
#5E5E5E
Body text, descriptions, secondary content.
Light Gray
#848484
Labels, captions, metadata, timestamps.
Typography
Playfair Display + Inter
Playfair Display conveys elegance and personality for headlines. Inter provides clean readability for body content and UI.
Headlines — Playfair Display
The Property Joes Group
Establishing Excellence in Houston Real Estate
Going beyond your expectations, every time.
Body — Inter
We help families achieve homeownership with a process built on trust, communication, and genuine care. Our team brings energy, expertise, and a personal touch to every transaction.
Supporting text and descriptions use a lighter weight for visual hierarchy.
Labels — Inter (Uppercase)
Section Labels • Form Fields • Navigation
Core Values
What Drives Everything We Do
🤝
Creating Trust
Trust is the foundation. Every interaction, every document, every conversation reinforces reliability.
⭐
Pursuing Excellence
Not perfection, but a relentless drive to deliver above expectations and improve continuously.
💻
Leveraging Technology
Smart systems and automation so we can focus on what matters: people and relationships.
✨
Elevating the Experience
Going beyond the transaction to deliver something memorable and extraordinary.
🎉
Enjoying Fun
Life is short. Real estate should feel exciting, not stressful. We bring energy and joy.
Brand Voice
How We Sound
Our voice is the twin voice of Joseph and Keri — warm, personal, knowledgeable, and down-to-earth. We speak like trusted friends who happen to be real estate experts.
We Sound Like This
"We wanted to personally reach out because this event is going to be special, and we'd love for you to be part of it."
Not Like This
"You are cordially invited to attend the upcoming professional development event scheduled for April 9th."
We Sound Like This
"The market is shifting and the agents who invest in themselves right now are the ones who'll come out ahead."
Not Like This
"Current market conditions necessitate ongoing professional development for optimal performance outcomes."
Key voice traits:
- ● Personal — "We" not "The Property Joes Group"; first names, not titles
- ● Warm — Conversational tone, like talking to a friend over coffee
- ● Confident — We know our craft, and it shows without being pushy
- ● Generous — Share knowledge freely, invite others in, encourage forwarding
- ● Human — Never robotic, never corporate. Real people, real voice.
Usage Examples
Putting It Together
Dark on Navy
Use for registration forms, CTAs, hero sections, and areas that need authority and trust. White text on navy background.
Save My Seat
Light on Tan
Use for body content, information cards, event details, and areas that need warmth and approachability.
Learn More
Email Signatures
Main + Reply
Every team member has two signatures: a full Main signature for new emails and a compact Reply signature for replies and forwards.
Main Signature (New Compose) — Current
Source: Live from Gmail API (JRD). Exact HTML as currently deployed.
Joseph Ray Diosana
Licensed Associate Broker | Keller Williams Memorial
B.S. Computer Science, Northwestern University
1220 Augusta Dr Ste 300, Houston, TX 77057
Providing Buyers the Best Value, Gaining Sellers their Maximum Price
#1 Overall Group 2025 · #2 Overall #1 Team 2022
#1 Gross Closed Income for a Group 2025, 2021, 2020, 2019, 2018
#1 Closed Volume for a Group 2025 ($32,518,317), 2021, 2020, 2019, 2018
#1 Closed Listing Volume for a Group 2025 ($16,819,176)
#1 Closed Units for a Group 2025 (82 Units) · #2 2021 (91 Families), 2020 (83 Families)
#1 Closed Listing Units for a Group 2025 (41 Units) · #2 2021, 2019, 2018 · #1 2020
#3 Top Profit Share 2025
#ThePropertyJoesGroup
Main signature ends at #ThePropertyJoesGroup. Nothing below it.
Reply Signature (Reply / Forward)
Compact: name + title + contact, then branded footer (Search Homes + social + hashtag).
Joseph Ray Diosana
Licensed Associate Broker | Keller Williams Memorial
(281) 650-4658 · Joseph@ThePropertyJoesGroup.com
🏠 Search Homes at ThePropertyJoesGroup.com
#ThePropertyJoesGroup
Branded Footer Definition
The branded footer is exactly 3 elements:
- Search Homes button — links to thepropertyjoesgroup.com
- Social links — Facebook | LinkedIn | Instagram | YouTube | eCard
- #ThePropertyJoesGroup
eCard = individual linq eBusiness card per member:
| JRD | linqapp.com/joseph_diosana |
| KLJ | TBD — need linq URL |
| DLO | TBD — need linq URL |
| GAV | TBD — need linq URL |
| SMT | TBD — need linq URL |
| EDE | TBD — need linq URL |
The old early-access, BombBomb, address, and Let’s Connect lines are retired. Do not include.
Setup: Gmail Settings ⚙ → General → Signature → Create “TPJG Reply” → Signature defaults: new emails = main, reply/forward = TPJG Reply.
Parameters per member: Name, Title, Phone, Email, Social URLs, Credentials. Stats and branded footer are group-level constants shared by all.
Social Identity
Channels & Hashtags
Primary hashtag: #ThePropertyJoes
Channels: #LivingLifeInHoustonTX • #MarketMondays
Website: thepropertyjoesgroup.com • Brokerage: Keller Williams Memorial
Address: 1220 Augusta Dr #300, Houston, TX 77057
The Leads
Joseph Diosana & Keri Josephson
Joseph Ray Diosana — 281-650-4658 • joseph@thepropertyjoesgroup.com
Keri Josephson — 832-368-1754 • keri@thepropertyjoesgroup.com
Process Pages
TPJG Ecosystem
All process documentation linked from this brand root.
Distribution flow, Tier 1/2 escalation, 3-call follow-up, weekly reporting
Live lead status by property, claim actions, contact logging
Performance graphs, Tier 1 vs 2, agent activity
Event invitation system, RSVP, admin dashboard
All TPJG documents, SOPs, analyses, reports
Voice DNA, blog topics, reel templates, GBP strategy